Chia de Gracia was born in 2014 from the need of its owner, Mirva Kettunen, to find suitable alternatives to complement the daily nutrition of her horse. As a former athlete, Mirva knows how important nutrition is to maintain performance and well-being. She had tested a number of treatments, medicines and industrial supplements for the health problems of her horse but wanted to find a natural way to support her welfare.
Chia de Gracia's first product was chia seeds, which Mirva already had good experiences with. Back then, chia was mostly known as a nutritional supplement for health-conscious people, but due to its good qualities it had attracted some interest in equine feeding as well. When chia proved to be a good product for her Spanish mare, Gracia, Mirva came up with the idea of a company that would offer a wide range of natural alternatives to supplement equine feeding. The company got its name from Gracia and the chia seeds that enabled the entire business to start.
The chia was soon joined by many other natural products: nettle, rosehip, ginger, devil’s claw, chasteberry and MSM. For the general public, however, the philosophy of natural feeding for horses was still quite new, and Chia de Gracia has been a pioneer in raising awareness of natural feeding in Finland.
Currently we have more than 100 different products in our selection. New products are often created in response to customers' wishes and as solutions to the different needs and health problems of their horses. From the outset, the business idea of Chia de Gracia has been to bring natural solutions to all the needs and challenges of horses and dogs and to serve each horse or dog owner as an individual.
Now an increasing number of dog and horse owners are interested in organic feeding. Today, choosing natural feed and herbs no longer needs to be justified; knowledge of their properties and benefits has increased as pet owners have received invaluable help for animal welfare.